Protecting What Matters

Quick facts

1.  Australia has one of the highest rates of skin cancer in the world, largely due to high UV levels year-round.

2.  Around 2 in 3 Australians will be diagnosed with skin cancer by the age of 70.

3.  UV radiation — not temperature — is what causes sunburn, premature ageing, and skin damage. It can be high even on cool or cloudy days.

4.  Up to 80% of UV rays can penetrate clouds, meaning you can still burn when it’s overcast.

5.  Reflective surfaces like water, sand, and concrete can increase UV exposure by 25–50%, making outdoor and coastal environments especially risky.

Your questions, answered

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Why is sun protection so important?

UV exposure causes skin damage every time you’re in the sun — even if you don’t burn. Over time, this damage builds up and increases your risk of skin cancer, premature ageing, and other skin conditions. Five serious sunburns before the age of 20 can double your risk of melanoma later in life.

Can I get sunburnt on cloudy or cool days?

Yes. Up to 80% of UV rays can penetrate clouds, and UV radiation can still be high in winter or overcast weather. Always check the UV index — not the temperature — before heading out.

Isn’t sunscreen enough?

Sunscreen is important, but it’s not foolproof. It wears off with sweat, water, and time. UPF-rated clothing offers constant, reliable protection as long as you’re wearing it. The best approach is both — sunscreen on exposed skin, UPF gear everywhere else.

What is UPF and why does it matter?

UPF (Ultraviolet Protection Factor) measures how well fabric blocks UV radiation. A UPF 50+ fabric blocks 98% of harmful rays — one of the most effective ways to protect your skin while staying cool and comfortable.

How does sun-protective clothing compare to regular clothing?

Standard cotton T-shirts often have a UPF of only 5 to 10, meaning UV rays can easily pass through. Purpose-designed sunwear uses tightly woven, moisture-wicking fabrics that offer far greater protection — without sacrificing breathability or comfort.

Does sun-protective clothing make you hotter?

Not with the right materials. Modern UPF fabrics are lightweight, breathable, and designed to wick away moisture, keeping you cooler than heavy cotton or synthetic shirts. You stay comfortable, even under the harsh Australian sun.

What are the long-term benefits of good sun care?

Consistent protection reduces your risk of skin cancers, slows premature ageing, and helps maintain healthy, even-toned skin. It also protects your eyes and allows you to enjoy the outdoors safely and for longer.

How strong is the Australian sun?

Extremely. Australia’s UV index often reaches “Extreme” levels, meaning unprotected skin can burn in under 10 minutes. The Cancer Council recommends covering up, wearing a hat and sunglasses, and seeking shade — especially between 10 a.m. and 3 p.m.

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